BrandArena: Indomie rewards Eat and Win’ Promo winners with N13.7million cash prize

Thursday 26 August 2021

Indomie rewards Eat and Win’ Promo winners with N13.7million cash prize

Nigeria’s number one noodles brand, Indomie Instant noodles has rewarded over 2,500 winners nationwide in the just concluded ‘Indomitables Eat and Win’ Promo which kicked off in May.

137 winners went away with 13.7 million naira cash prize while more than 2000 consumers won prizes ranging from school bags to lunch boxes as well as caps and T-shirts worth 37 million naira.

The ‘Indomitables Eat and Win’ Promo is a consumer engagement promo launched by Dufil Prima Foods PLC, makers of Indomie Instant Noodles to reward its loyal consumers across the nation.

Speaking on the promo in Lagos, Group Corporate Communications and Events Manager, Dufil Prima Foods Plc, Temitope Ashiwaju, stated that the it was a way of rewarding consumers for their unwavering loyalty to the Indomie brand especially during the Covid-19 period.

“We are happy with the level of participation we got from consumers while the ‘Eat N Win’ promo lasted. It’s a clear pointer to the value consumers place on the Indomie brand. Despite effects of COVID-19 on the global economy, Indomie decided to go ahead with the Indomitables Eat and Win promo in order to give back to the people. We feel that despite the pandemic, it is important to put a smile on the faces of our teeming consumers across the country. This is why the promo ran at this time,” Ashiwaju said.

Consumers were required to find unique codes at the back of the packs when they buy 10 packs of the product and then proceed to create a profile online and enter the codes on the profile to stand a chance of winning. Wrappers with the unique codes were required to redeem prizes.”

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