BrandArena: Samsung Launches Neo QLED TV and Other Consumer Products

Friday 30 July 2021

Samsung Launches Neo QLED TV and Other Consumer Products

Samsung Electronics Nigeria has launched its 2021 consumer products range. The launch, which held at the Capital Club in Victoria Island, Lagos, showcased its groundbreaking and innovative Neo QLED 8k Television along with Bespoke Refrigerators, WindFree Air Conditioners and Grande Washing Machines.

With every new TV development and release into markets, Samsung reminds customers of its place among the most pioneering creators of immersive entertainment experiences and its resolve to continuously redefine the living space. The Samsung Neo 8K QLED TV range, which is now in the Nigerian market, delivers an entirely new kind of display technology. The new range emphasises on Samsung’s rich engineering and innovation heritage, qualities consumers have wholeheartedly embraced.

According to Mr. Danny Kim, Managing Director, Samsung Electronics Nigeria, “Samsung Neo QLED works seamlessly with your workplace computers, letting you conveniently access and work on office files from your home TV. Using Samsung Dex, Smartphones can connect with Neo QLED TV to enjoy a more expansive, more comfortable view of your workspace. The TV also affords colleagues the opportunity to work together on documents such as Microsoft 365, right from the TV. With Google Duo built-in, you don't have to rely only on emails, texts or other documents to communicate. Instead, with a simple press of a remote, you can instantly video chat with your team or colleagues at the same time. Whether you need to connect with an office or a classroom, you’re there, from the comfort of your living room. It is a must-have asset for professionals,” he concluded.

With the launch of other consumer products, the electronics giant aims to broaden its sleek, custom-design offerings to the kitchen, the laundry room and living spaces, throughout the rest of the year.

Also speaking at the event, Mrs. Oluwaremilekun Adesola-Ogunsan, Head, Consumer Electronics, Samsung Nigeria stated that “Samsung understands the economic difficulties currently being experienced in the country and has consistently produced pocket friendly premium consumer products. We are very consistent in our approach as we understand that our customers like the good things of life and we have provided that without compromising our standards”. “So I can say boldly that there is a Samsung for everybody regardless of your income stream” She added.

According to Marketing Manager, Consumer Electronics, Samsung Nigeria, Chika Nnadozie, “We have kept our resolve to utilize our transformative ideas and technologies to shape the future and inspire the whole world. We have, once again, demonstrated our determination to continuously redefine the living space and entertainment of our customers.” Speaking further, she said that the Bespoke Refrigerator come in different beautiful colours and exceptional aesthetic designs to enhance spaces and express style while the Wind Free Air conditioners and Grande Washing Machines, possess exceptional functionalities tailored to the needs of our Nigerian consumers.

Speaking at the launch Ike Eyisi, Executive Director, Operations, SIMs Nigeria said “The 2021 consumer products range from Samsung is fantastic.  “Samsung has consistently produced pocket friendly premium consumer products. They are very consistent in their approach as they understand that their customers like the good things of life and have provided that without compromising their standards”.

In his own words, Chairman, Technology Experience Centre, Chief Leo Stan Ekeh, said “Samsung never ceases to amaze its customers with its offerings. The company is known for adhering to very strict standards while also introducing spectacular innovations to meet the growing and diverse needs of their customers”. He stated.

Samsung has proven its enduring popularity in Africa with the release of the latest

Brand Africa 100 list. It is the first and most comprehensive pan-African study and ranking of brands in Africa. Samsung was acknowledged as the third Most Admired Brand in Africa, across all categories and number one in the electronics/computer category.

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