BrandArena: YouTube hosts first virtual Black Africa Creators Week

Thursday 26 November 2020

YouTube hosts first virtual Black Africa Creators Week

This week, YouTube is holding its first virtual YouTube Black Africa Creators Week, a week dedicated to engaging, educating and inspiring African creators to grow on the platform. 

Highlights of the 1-week program include expert-led masterclasses covering topics like assessing channel performance and engaging a community and understanding YouTube’s monetisation policies.

The programme also includes a creator spotlight talk with Mark Angel – Africa’s most subscribed creator, that creates YouTube training courses, and peer-driven open conversations aimed at improving creator collaboration and knowledge sharing. 

YouTube recently launched a $100 million fund to “amplify” the voices of black creators on its platform by developing talent and funding new shows. Therefore, YouTube this week will be holding its first virtual YouTube Black Africa Creators Week which several tech companies have so far made similar commitments following the death of George Floyd.

This region-wide virtual initiative, says Alex Okosi, MD, Emerging Markets, YouTube EMEA, demonstrates YouTube’s commitment to creators and artists in the region.

“Over the years we have built and nurtured strong relationships with Africa’s storytellers, and provided them with a platform to share their stories with the world. Top African creators and channels like Mark Angel Comedy, DJ Arch Jnr, Churchill Show and many others have grown from a handful of followers to having millions of fans globally.”

“We remain committed to amplifying Black voices and providing a platform where Black African creators can thrive,” Okosi says.

Apple launched a $100 million Racial Equity and Justice Initiative. YouTube’s parent company, Google promised to fund $12 million to various organizations fighting systemic racism, while Amazon and Facebook both pledged to donate $10 million each to groups working on racial and social justice.

In addition, TikTok also launched a $200 million TikTok Creator Fund to help enterprising creators who are seeking opportunities to cultivate a livelihood through their innovative content. Google launched a $175 million racial equity fund targeted at supporting black business owners, startup founders, job seekers, and developers.

So going back to the first virtual YouTube Black Africa Creators Week; The week, which started on 23 November and will run until 27 November, is dedicated to engaging, educating and inspiring African creators to grow on the platform.

YouTube Black Africa Creators Week will conclude with a 2-hour livestream closing event to celebrate African creativity.

This not to be missed event will feature music performances by Fireboy, Niniola, Reekado Banks, Sauti Sol, Sho Madjozi, and dance showcases from Dream Catchers, Ikorodu Bois, Triplet Ghetto Kids.

It will be hosted by YouTube creator, Akah Nnani. The livestream event will be held on Friday, November 27 at 5pm GMT.

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