BrandArena: Yewande Adewusi Named New BBC Global News' Regional Director for Africa

Thursday 16 July 2020

Yewande Adewusi Named New BBC Global News' Regional Director for Africa

BBC Global News has appointed Yewande Adewusi as the new Regional Director for Africa.

Yewande has been the commercial representative for BBC Global News in West Africa since 2016, focusing on rejuvenating the West African marketplace and driving key commercial partnerships in the region. Based in Lagos, in her new role, Yewande will have overall revenue responsibility for growing the commercial opportunities for BBC World News, and BBC World Service.

In Africa, the BBC was ranked the most admired media brand by Africa Business magazine, owing the accolade to its breadth of coverage and journalistic footprint across the region. Commercial revenue for BBC Global News increased exponentially in Africa following long-term partnerships across sectors including travel, tourism, finance and foreign direct investment (FDI).

Yewande has a wealth of experience in strategy, marketing and business development having previously worked for major brands such as Airtel, EFInA (a DFID/Bill & Melinda Gates programme), United Bank for Africa and Pfizer.

Yewande Adewusi says: “The BBC is unrivalled in its international news coverage of Africa. Known for the highest editorial standards, trust and impartiality, it’s an exciting time to connect African brands with our global audiences. I’m looking forward to furthering our commercial success within the region.”

BBC World News is available in over half a billion households globally. The Africa regional office of BBC Global News was created in 2015.

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