BrandArena: Plural Media, Invent Media, others begin awareness Campaign on Coronavirus

Monday 13 April 2020

Plural Media, Invent Media, others begin awareness Campaign on Coronavirus

Sequel to its commitment to Corporate Social Responsibility (CSR), Plural Media a leading Out-of home media agency in the country as well as Invent Media, also a major player in the OOH advertising sector have commenced massive awareness campaign on Corona-Virus on their top of the market digital billboards products Pan Nigeria.

The two leading OOH Companies who have since been emulated by other corporate players like Loatsad Promomedia, First Bank and several others engaged on the public awareness Campaign as a way of helping to mitigate the debilitating on-slaught of the Coronavirus pandemic which has led to the death of no fewer than 17,000 people across the globe.

The dreaded pandemic code-named COVID-19 broke out early this month in Wuhan, a city state in China and has since spread through all the major Countries and Continents of the world leading to lockdowns in several cities of the world and a gradual collapse of global economies. In Nigeria, the pandemic has recorded one death while no fewer than 42 cases have been indexed.

Justifying its Company’s lead campaign on safety and Health Awareness Campaign on the pandemic, Managing Director of Plural Media, Mr. Uduak Bassey said “Plural Media embarked on this noble Campaign solely to save lives, adding that as a responsible corporate citizen, we have no choice than to live responsibly”

He stated further that being a responsible corporate citizen has become the hallmark of Plural Media modus operandi. Bassey said the company has always been consistent in fighting on the side of the people.

Besides, he stated that “getting involved in this campaign is for us most important as the entire globe is at the threshold of a major calamity, thereby all hands are required and expected to be on deck. It must be general and collective survival before business. We should ensure that we survive this pandemic together so that the world can be good and safe for us for business”, Uduak Bassey revealed.

In his own comments, the Group Managing Director of Invent Media, Mr. Kunle Adesina said the initiative to be part of Public awareness Campaign on this deadly virus was borne out of his organization’s genuine and sincere love for the people. He stated that the way the pandemic has been spreading across the globe, it is important to ensure proper and massive education of the general public. This, he hinted has prompted his organization to lend Support as it always do whenever the needs arise.

Similarly, founder of Loatsad Promomedia, Mr. Seyi Tinubu has commenced public information campaign on Coronavirus in West Africa in partnership with Noella Foundation.

He disclosed that his group has commenced the use of significant segment of its digital billboards to disseminate critical information and public education campaign to support efforts aimed at combating the spread of Coronavirus.

Some banks too have set up precautionary measures against the spread of COVID-19 as their customers were being made to observe safety protocols before gaining access into their banking halls.

A non-governmental organization, Justice Development and Peace Commission has begun mass sensitization of communities in some parts of the country. The two-in one programme was geared toward teaching people how to stay safe and healthy in the season of a global pandemic like COVID-19.

Established in July 2006, Plural Media came into Nigeria’s advertising  industry with a clear perspective of challenging the ‘status-quo’ in the  delivery of OOH media communications.  After deployment of her first Digital OOH platform in Nigeria’s oil rich  garden city – Port-Harcourt – the company quickly extended its tentacles to the centre of excellence – Lagos – and since then has not rested on its  oars in delivering communication value to her teeming clients, pan-Nigeria.

The agency is registered with the Lagos State Signage & Advertisement  Agency (LASAA), Oyo State Signage & Advertisement Agency  (OYSAA) and is an active member company of the Outdoor Advertising  Association of Nigeria (OAAN).  Furthermore, Plural Media has been registered with South African National  Signage Association (SANSA) since 2008.

With a mission to “enhance visibility and deliver measurable out-of-home communication value to our customers through the provision and management of strategic media apertures”, and a vision “to be the leading provider of innovative advertising media platforms that meet the yearnings of our customers in Africa”, Plural Media is not just another provider of display media for advertising and communication but an end-to-end solution provider.

To its credit, the agency continuously challenges the status quo in the OOH advertising space by offering its clients innovative, targeted, and high impact advertising media that guarantees value-for-money to its teeming clientele.

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