BrandArena: YouTube Music and YouTube Premium Launch in Nigeria

Friday 13 March 2020

YouTube Music and YouTube Premium Launch in Nigeria

YouTube has launched YouTube Music and YouTube Premium, two digital services in Nigeria.

The launch, which had Naira Marley, a Nigerian street singer, as the celebrity guest, held on Wednesday in a Lagos event that united music lovers and show business moguls alike.

The Google-owned music platform will offer access to ad-supported and free access to personalized playlists, albums, and artiste radio, and live performances from around the globe.

The Premium, on the other hand, will be dedicated to providing a paid membership that gives access to background listening, downloads, and an ad-free experience for N900 a month.

Speaking at the launch, Naira Marley said: “It’s good that YouTube Music and Premium are now in Nigeria. This platform is going to make things easier for me to listen to my favourite tunes.

“It’s also a nice way for me to build more fans in Nigeria and across the globe. It’s about time, Youtube is more than videos, Youtube is the plug.”

While announcing the new products, YouTube said the music package will include a reimagined mobile app and a brand new desktop player that are both designed for music.

“We are excited to launch the Music and Premium platform in Nigeria, giving fans and artists more opportunity to connect in a dedicated experience,” said Dan Chalmers, a YouTube head of music.

“From your favourite albums to music videos to those remixes and covers you can’t find anywhere else, YouTube Music is your personal guide through the complete world of music.”

YouTube Music launched globally in some select countries in May 2018 and in South Africa in March 2019.


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