BrandArena: LaLiga delights over 1000 fans with the first ElClásico Viewing Party in Lagos

Tuesday 3 March 2020

LaLiga delights over 1000 fans with the first ElClásico Viewing Party in Lagos

Spanish football league, LaLiga hosted the first ElClásico public viewing party in Nigeria to share the excitement of the global event with fans in the region. The event which is part of LaLiga’s internationalization strategy took place on Sunday, 1st March at the Landmark Beach, Lagos.

The event was attended by over 1000 guests including fans of FC Barcelona and Real Madrid CF; LaLiga’s global and regional partners including Livescore, Budweiser, Big Cola, Rexona, SuperSport alongside LaLiga Ambassadors, Samuel Eto’o and Mutiu Adepoju. Also present were Nigerian influencers and celebrities including Peter Okoye, VJ Adams, Ebuka Obi-Uchendu who were all treated to an exquisite evening of unparalleled entertainment.

Fans who registered online via Eventbrite to attend the free event, were treated to food, drinks and football related entertainment at the venue prior to the start of the match. This included a Football snooker, Foosball, a ball header challenge and official jersey displays of the Spanish competition where fans took photos with their best team’s jersey. Fans were given the opportunity to meet the former Barcelona and Real Madrid player, Samuel Eto’o and LaLiga Ambassador Mutiu Adepoju.

Speaking at the event, LaLiga Ambassador and former Real Madrid and Barcelona player, Samuel Eto’o said, “The ElClásico is a game filled with thrills and sheer excitement and I am glad to have shared the experience with my Nigerian fans and my fellow LaLiga ambassador Mutiu Adepoju. The energy and passion of the fans was unbelievable. I look forward to more of these LaLiga moments in the future”

Football fans, partners and Media personnel from the top media publications and online blogs in Nigeria were present at the event and were treated to a pulsating experience with the Magic of LaLiga, with Charles Anazodo and Moronfolu Kufeji acting as commentators during the match.

Commenting at the event, Guillermo Pérez Castello, LaLiga Delegate in Nigeria said, “We had so much fun connecting with LaLiga fans, guests and media partners at this viewing party and we are excited to provide opportunities for football lovers to bond in a unique and exciting way. LaLiga is committed to bringing fans in Nigeria the unique LaLiga experience and will continue to strengthen its presence in Nigeria”.

Speaking after the event, Chief Customer Officer, MultiChoice Nigeria, Martin Mabutho said, “We are pleased to have been a part of this exciting project as Nigeria is a land of football enthusiasts and LaLiga is one of the biggest leagues in the world. With this event, our customers not only had the opportunity to watch the action LIVE and in HD on our SuperSport channels, but also got to enjoy the match with fellow football lovers in a unique way”.

The league is reaching out to all corners of the world as a global entertainment brand setting the standard of football across the world. The ElClásico viewing event in Nigeria is part of a global strategy by LaLiga around the ElClásico as Real Madrid and Barcelona supporters in Mexico and Colombia also viewed the game in the presence of legends and LaLiga Ambassadors at specially organized viewing parties in each country.

LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organisation of these national professional football competitions. In the2018/19 season, LaLiga reached more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through eleven offices and 46 delegates. The association carries out its social action through its Foundation and is the world's first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.

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