BrandArena: Go Slo, a new premium ice cream brand launches in Nigeria

Wednesday 11 December 2019

Go Slo, a new premium ice cream brand launches in Nigeria

Fan Milk (a subsidiary of Danone) has launched Go Slo, a premium ice-cream range in Nigeria.

L-R: Esther Olawunmi, Brand Manager, Go Slo; Kolawole Adeniyi, Marketing Manager, Fan Milk Plc and Justina Alih, Brand Manager, Frozen Dairy, Fan Milk Plc at the Go Slo premium ice cream launch/private tasting in Lagos on Tuesday, December 10 2019.
Go Slo was unveiled at a tasting event held in Lagos yesterday 10th December 2019 and guests including food bloggers, celebrities and media were treated to a first taste of Go Slo’s variants.

“Go Slo is a premium ice cream brand made with Nigerians in mind and expertly crafted to provide a relaxing, and indulgent experience that adapts to customers’ daily needs and lifestyles” says Kola Adeniyi, the Marketing Manager.

Speaking on the product name, Adeniyi added that “Go Slo” is also a constant reminder to Nigerians to take a break from the fast-paced, hustle and bustle living, which in the long term could affect health; and find time to savour the good things life has to offer. “We believe that life should be taken at a slow and steady pace, and with this we are urging Nigerians to find that balance”.

Go Slo features four decadent variants- Peanut Butter, Cookies & Cream, Salted Caramel, and Chocolate Almond. According to Adeniyi, this product range is made in Nigeria for Nigerians to excite varied taste buds.

Multimedia personality, Toke Makinwa, actor & fashion consultant Denola Grey, Timini Egbuson, Latasha Ngwube, Deyemi Okanlawon, amongst other guests were present at the launch/luxury private tasting event.

The company stated that Go Slo ice cream is now available in major supermarkets nationwide in 460ml and 320ml tubs with a recommended retail price of 1,550 Naira and 1,150 Naira respectively.  

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