BrandArena: Fourth Lagos Digital PR Summit to Raise Mastery of Digital Communications

Saturday 14 September 2019

Fourth Lagos Digital PR Summit to Raise Mastery of Digital Communications

Lagos State Chapter, the leading branch of the Nigerian Institute of Public Relations (NIPR) has announced its fourth Lagos Digital Public Relations Summit. This year’s summit is themed “Upping Your Versatility in Digital Communication” and will hold on Wednesday 16th and Thursday 17th October, 2019 at the Sheraton Hotel, Ikeja, Lagos.

The summit is a two-day experiential gathering focused on achieving collective intelligence to equip and capacitate communicators in corporate and public affairs with high-level digital public relations strategies on how they can do their jobs better and lift their social media campaign results.

This year’s edition is in partnership with multinational technology companies specialising in Internet-related services, social media and social networking services and products and leading digital marketing communications firms.

The Summit is open to Generation X and Millennials managing communications for government, corporate, media and non-governmental organizations to equip and expose them to contemporary techniques and glean new insights into the fast-growing digital media space for modern-day strategic communication practice.

The standard fee is One Hundred and Twenty Thousand Naira (N120, 000) per participant. However, there is a discount of Thirty Thousand Naira (N30,000) for payments received before close of business on Friday, October 4, 2019. There is also a 10% discount for organizations sending more than three participants. Interested participants can register by calling: 08020673883 or sending an email to:, for enquiry.

In a statement, the Chairman of the Lagos NIPR, Olusegun McMedal, said: “Internet penetration is changing the way we work, socialise, create and share information and organise the flow of people, ideas and things around the globe. The ability to connect with many more people and things and engage them more deeply will continue to expand exponentially. However, the opportunities in the medium require new skill-sets, especially for communicators to run successful digital communications campaigns. It is important that practitioners are better equipped to operate in the rapidly growing algorithmic media ecosystem.”

The Summit will feature a formal opening ceremony. There will be lectures, discussions, simulation exercises, case study analyses and breakout sessions led by experienced Faculties and practitioners from leading multinational technology, social media and social networking services companies and leading digital marketing communications firms to equip participants with the know-how to drive positive impact in their organizations. Participants will earn a Certificate of Participation and the honorary Lagos Digital PR Ambassadorship.

Established in 1963, the Nigerian Institute of Public Relations (NIPR) is the non-governmental, not-for-profit professional association of Public Relations practitioners chartered (by Decree 16 of June 1990 now an Act of Parliament) to regulate and develop the public relations, public affairs and communication practice in Nigeria with functioning Chapters in the 36 States of the Federation including the FCT, Abuja.

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