BrandArena: CNN’s African Voices extends its partnership with Globacom

Wednesday 14 August 2019

CNN’s African Voices extends its partnership with Globacom

After having celebrated its 10th anniversary on CNN International, African Voices is striving to profile 'outstanding individuals' across the continent with a new name, a new host, a new format and a renewed multi-year partnership with long-term sponsor Globacom.

Arit Okpo, an experienced Nigerian TV presenter, is the new host of African Voices and will lead the programme in focusing on 'changemakers' across Africa. Okpo has produced and presented content for EbonyLife TV and hosting the web talk show Untold Facts, produced by The Initiative for Equal Rights.

As host of African Voices Changemakers, she will meet entertainers, creatives, athletes and members of the public who are trying to make a difference, finding ways to impact their communities and making cultural contributions.

In addition to airing on CNN International, African Voices Changemakers also aims to grow its digital footprint through a series of bespoke online videos with each guest from the show, housed on a dedicated destination on CNN Digital.

Additionally, there will be a new feature specifically produced for social media called My Drive, where personalities from the series will share memorable stories, explain what drives them and talk about their own life-changing moments.

My Drive will be posted on the CNN Africa Instagram, Facebook, Twitter and YouTube accounts. It will also be targeted to reach key audiences in North and West Africa using WarnerMedia's Launchpad technology.

Moreover, CNN International Commercial and Globacom are continuing their long-standing collaboration with a cross-platform campaign around African Voices Changemakers. As part of this campaign, Globacom will continue its sponsorship of the show and new digital features in a renewed multi-year commitment.

New branding and logos for African Voices Changemakers will feature across the billboards for the programme and digital advertising.

"We are thrilled to be increasing the longevity of our partnership with Globacom," says Zara Driss, account director at CNN International Commercial.

"We are proud to work with such a committed, long-standing sponsor of a show that shares our passion about the diverse culture of Africa. Together with Globacom, we look forward to this new era of African Voices and its TV and digital programming that will raise the profile of the continent's changemakers amongst our international audience," Driss adds.

"CNN African Voices, sponsored by Globacom, afforded the continent the opportunity to project its stars to the world," says Globacom's deputy chief operating officer, Bisi Koleosho. "We are proud to further deepen this association by continuing to showcase more continental gems to the world through this platform," Koleosho concludes.

The new look of African Voices Changemakers will debut on CNN International from Friday, 9 August. 

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