sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Coca-Cola to sell alcoholic drink in Japan after a successful test run

Friday, 26 July 2019

Coca-Cola to sell alcoholic drink in Japan after a successful test run

For the first time in the company's history, Coca-Cola is set to sell an alcoholic, lemon-flavored fizzy drink in Japan market.

Coca-Cola’s Japan unit said it was talking to supermarket and convenience store chains about selling the canned drink starting this fall. Coca-Cola’s Lemon-Do is a version of beverages known in Japan as chuhai, which are often made by mixing carbonated flavored water with a distilled grain-based alcohol called shochu.

The lemon-flavored drink debuted in May 2018 in Kyushu, Japan's southernmost island, in three varieties ranging from 3% to 7% alcohol, Leith said.

It's modeled after Japanese "chu-hi," a popular canned drink made with a distilled alcohol called shochu, carbonated water and flavoring, Coca-Cola Japan business unit president Jorge Garduño said in February 2018.

No comments:

Post a Comment