BrandArena: adidas and Kid Cudi Officially Announce Partnership

Tuesday 14 May 2019

adidas and Kid Cudi Officially Announce Partnership

adidas and Kid Cudi have agreed to an official partnership, with new products set to drop later this year.

The 35-year-old star has previously collaborated with adidas last year for the TRESC run, which was a part of the Asterisk Collective campaign alongside Patrick Mahomes, Donovan Mitchell, Candace Parker, Raury and H.E.R.

The 'Surfin'' rapper has teamed up with the sportswear giant to launch a range of top secret sneakers.

He announced the collaboration with his 1.1 million Instagram followers by uploading an abstract illustration of a blue-skinned woman's head with an apparent burning moon inside it, set against a pink backdrop, along with the caption "@adidasoriginals".

At the bottom of the image was the website address but no other information.

If you visit the website there is a sign-up page where you can list your details to be one of the first to get notified for when the collaboration goes live.

Adidas has confirmed that the collaboration will feature an assortment of footwear and apparel pieces and, according to Footwear News, the graphic that Kid shared will be on all of the Kid Cudi x Adidas merchandise.

The line is expected to be released towards the end of the year.

Kid and adidas first worked together on the TRESC Run sneaker last year.

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