BrandArena: Taxify rebrands to Bolt

Thursday, 7 March 2019

Taxify rebrands to Bolt

Ride-hailing company Taxify  is rebranding itself into Bolt. The move was made in line with the firm’s vision of the rapidly evolving transportation industry.

Taxify, now Bolt, CEO and co-founder Markus Villig said, “Taxify launched five years ago with a mission to make urban transportation more convenient and affordable. Our first product was a taxi dispatch solution that gave the company its original name.”

“We are changing our name and logo, but the app with great ride prices and fast arrival times will stay just as good as ever,” said the company in its blog.

Founded by Markus Villig, Bolt launched in 2013.

The Estonian-born tech company now serves 25 million customers in over 30 countries globally and has grown to be a leader in Europe and Africa.

Bolt currently provides its services in six African countries, connecting drivers with passengers in more African cities than any other ride-hailing platform. It has plans to further expand its offering in East and West Africa, and in South Africa during the course of 2019.

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