BrandArena: Peter Njonjo Takes Over as CEO of Twiga Foods

Thursday, 28 March 2019

Peter Njonjo Takes Over as CEO of Twiga Foods

Former head of Coca-Cola’s West and Central African business, Peter Njonjo has become the new Chief Executive Officer of Kenya-based Twiga Foods.

Twiga Foods is a fresh produce distribution company that links farmers with food vendors. The start-up sources fruits and vegetables from some 17,000 farmers across 20 counties in Kenya and delivers directly to 2,500 vendors a day in Nairobi and its environs.

Njonjo takes over from the company’s co-founder, Grant Brooke who will still play an executive role in Twiga Foods - working with the new CEO to expand the company’s footprint into the rest of sub-Saharan Africa.

Njonjo comes with a vast experience spanning 21 years at the Coca-Cola Company, which is in the food business. He was leading the multinational’s West and Central Africa business unit as President at the time. He is also the co-founder of Twiga Foods.

Twiga now lists products from many of Kenya’s leading Fast Moving Consumer Goods (FMCG) brands, as it moves towards offering a one-stop-shop for urban kiosks, grocers, and mama mbogas. 

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