BrandArena: Again, Barclays becomes Official Banking Partner of Premier League

Thursday 21 March 2019

Again, Barclays becomes Official Banking Partner of Premier League

Barclays have renewed its partnership deal with the Premier League for three seasons, from 2019-20 to 2021-22.

Barclays will continue as the league’s Official Banking Partner.

The Premier League’s continued success is built on the quality and competiveness of the league, that has drawn in supporters, and players from all over the globe.

In the UK over 38,000 fans attend each Premier League game, with stadiums 96 per cent full, but it’s around the globe where the league is having a major impact in countries that are very important for Barclays. Over 155 million people in India follow the PL, a country which is second only to the UK in employing Barclays staff. In our second largest market outside the UK, the USA is falling in love with the game, with every match available through broadcaster NBC, the Premier League is able to support our brand and our growing consumer and investment banking businesses across the country.

It is understood that that the current deal is worth about £9m (€10.3m/$11.8m) per year, and that Barclays will pay about £10.5m per year under the new deal.

Barclays has been a major Premier League partner since 2001-02, when Barclaycard title-sponsored the competition. The Barclays master brand was title sponsor from 2004-05 to 2015-16.

On March 20, 2019 Barclays announced it would be investing millions of pounds in the development of the women’s game in partnership with the FA, making it the largest ever investment in UK women’s sport by any brand.

Meanwhile, the English Premier League has claimed a victory in its ongoing campaign against piracy after three men were jailed for a total of 17 years for conspiracy to defraud.

The sentences, some of the longest ever issued for piracy-related crimes, were handed down at Warwick Crown Court following a four-week trial.

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