sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Juventus extends partnership deal with Adidas to 2026/2027

Wednesday, 2 January 2019

Juventus extends partnership deal with Adidas to 2026/2027

Italian Serie A club Juventus has extended its Official Partner agreement with kit supplier adidas to June 30, 2027, according to a club statement.



The deal reportedly worth “a minimum” €408m between 2019-20 and 2026-27.

The Bianconeri announced a six-year deal with the German sportswear giant in 2015, worth €139.5m excluding bonuses. That deal was due to expire in 2021, but today it has been confirmed that the deal has been extended by four years.

“Juventus Football Club S.p.A. and adidas Italy S.p.A. have modified the official partner agreement and extended the term of the agreement until 30 June 2027,” the club confirmed in a statement.

“The current agreement, which would expire on 30 June 2021, covered six football seasons starting from 2015/2016.

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