BrandArena: Visa signs seven-year women's football partnership with UEFA

Friday, 7 December 2018

Visa signs seven-year women's football partnership with UEFA

Global payments technology company Visa has signed a landmark seven-year deal with Uefa for women’s football.

As part of the agreement, from 2018 until 2025, Visa will become the first dedicated sponsor of Uefa women’s football.

The deal will cover Uefa women’s football at all levels, from grassroots activities to pan-European competitions.

Visa will become a main partner of the Uefa Women’s Champions League, the Uefa Women’s Euro, the Uefa Women’s Under-19 and U17 Championships, and the Uefa Women’s Futsal Euro.

It will also partner with Uefa’s football marketing platform Together #WePlayStrong, aimed at getting more women and girls into football.

"We are delighted to announce this exciting and forward-thinking partnership with Visa and look forward to working together in new and imaginative ways to accelerate the already impressive growth of women's football," said UEFA's director of marketing, Guy-Laurent Epstein.

 "Together we can provide memorable experiences across all UEFA's women's competitions, while the partnership will help to create a unique platform to showcase our footballing heroes," Epstein added. "This will not only help to inspire current fans of women's football but also ensure future generations take an interest in the sport. We are pleased Visa shares our vision for a vibrant women's game – a vision that has taken a significant step forward with the signing of our partnership agreement."

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