141Worldwide Gets New Brand Name, Logo... Launches School Initiative

In a major rebranding exercise that kicked off a new journey, leading marketing communications company, 141Worldwide has changed its name to NITRO121 and have adopted a new identity and logo.

This relaunch, according to the Managing Director of the transformed Nitro121 agency, Lampe Omoyele, is to reposition the creative shop as a place to be for all brands.

“What we have done is an evolution and taking an opportunity to use a new name and identity to launch ourselves to higher heights in business. We are launching to a new identity that enables us to deliver superior performance to our clients, the brands and business that we work for.

Managing Director of Nitro121, Lampe Omoyele

“F1 speaks of high performance more than any other sports. It also speaks about a high level of teamwork. When a car driver gets to the pit stop, within a few seconds, that car is put up to perform at a higher level than it was. Nitro121 is a pit stop where brands and businesses come to, and working with us, their level of performance improves. Every brand and business that comes to the pit stop called Nitro121 will leave us performing better. That is the metaphor we have chosen", Omoyele said.

Similarly, the agency also announced the launch of the Nitro121 Street2School initiative, which would involve seed funding and fund-raising campaigns to send 121 indigent children to school over the next 2 years.

“We bring a new dimension of digital marketing. We have one of the best digital marketing guys in the market working for us. We have won some new accounts because of that. In the past one year, we have recruited some of the best strategists, we are reinforcing the team, we are retraining and we are delivering absolutely consumer insight-led creatives”, he added.

The agency premised this move on the fact that Nigeria is said to have the highest population of children of school age who are out of school (over 10 million); this initiative would be our contribution to addressing this issue.