BrandArena: LG Electronics: Creating user-friendly and convenient kitchen appliances for consumers

Monday, 15 October 2018

LG Electronics: Creating user-friendly and convenient kitchen appliances for consumers

Across cultures and time, food sharing is an almost universal medium for expressing fellowship; it embodies values of hospitality, duty, gratitude, sacrifice and compassion. The shared meal is an opportunity not only to eat but also to talk, to create and strengthen bonds of attachment and friendship, to teach and learn. Not surprisingly, the family meal is often celebrated as a supremely important component of family life.

According to Alice Julier, Associate Professor of Food Studies at Chatham University, in her book Eating Together, eating dining together can radically shift people’s perspectives: reduces people’s perceptions of inequality, and tend to view those of different races, genders, and socioeconomic backgrounds as more equal than they would in other social scenarios.

A dinner table which is usually situated in the kitchen in modern homes is an important place for the socialization of children. The family meal is a prime setting for their introduction to the rules and norms of accepted behaviour and family values and expectations. For toddlers and pre-schoolers, it teaches what is considered culturally acceptable food and, on a more basic level, what is considered food and non-food.

Speaking on how LG is strengthening family bond, Mr Taeick Son, Managing Director, LG Electronics, West Africa Operation said LG is committed to innovative designs that will enable lifestyle convenience while creating seamless user experience of its products.

“Today, families are paying more attention to healthy lifestyle and appreciating the importance of having a family meal. These have led to a rising interest in getting smarter in the kitchen. We want to make life better for everyone by providing affordable devices”, he said.

Mr Son stated that “LG is offering consumers even more exciting choices when it comes to designing their kitchen with LG’s fastest-growing feature for the kitchen — LG Instaview — proving that with LG there’s no need to compromise”.

LG Instaview Door-in-Door refrigerator

When you knock twice on the mirrored dark-tinted glass panel on the right side door of an LG Instaview Door-in-Door refrigerator, the interior lights up to reveal the contents without letting cold air out. A clear barrier called a Coldsaver Panel between the rest of the fridge and the Door-in-Door compartment reduces air loss even more. Savvy consumers who want to save time and money will likely learn to put refrigerated snack foods and drinks in the Door-in-Door compartment for quickest access.

LG’s collection of high-end Door-in-Door refrigerators set the gold standard for food preservation. In addition to their innovative and ergonomic designs, these refrigerators use insights gleaned from decades of research to lock in cold air and prevent food from degrading.

Equipped with special temperature controlled cabinets, Door-in-Door refrigerators can keep fruits and vegetables in a pristine state while also prolonging the lifespan of leftovers stored inside. The ergonomically-friendly Door-in-Door design can even decrease the refrigerator’s environmental footprint by decreasing energy consumption. And newer LG refrigerator models offer improved smart functionality that simplifies everything from shopping to preparation.

With all these exciting features packed in the LG Instaview Door-in-Door refrigerators, consumers can chill and enjoy good meals and wine with their families with great assurance of freshness and health benefits.

LG EasyClean

The demand of cooking does not only lie in its preparation but cleaning the appliance inside out is also a great deal to making it ready for the next usage as this goes a long way to making cooking experience lovely and the kitchen a warm and convenient space to encourage your loved ones to join in cooking because when it’s clean, good health is assured as you rid of contaminants or bacteria and you can stay strong and healthy to bond more with your family.

LG kitchen package comes with 99.99% Anti-Bacterial EasyClean™ feature in NeoChef Microwave Ovens and a Catalytic easy clean feature in their gas cookers as these features allows effortless cleaning

NeoChef™ Microwave oven has 99.99% Anti-Bacterial EasyClean™ Coating, which is 2 times easier cleaning than the conventional. It has a dense structure, thereby preventing oil from spreading out and multiplication of bacteria.

LG Gas Cookers with catalytic clean feature allows you to clean the oven part more easily, by oxidizing food residues when inner temperature reaches to 200 degrees Celsius, thereby freeing you from the hassle to wipe out the backside of oven.

LG innovative home appliances offer consumers the convenience, freshness and comfort they deserve to keep their families together, happy and healthy always.

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