BrandArena: Lifebuoy Relaunches, Omawumi Becomes New Face of Brand

Friday 7 September 2018

Lifebuoy Relaunches, Omawumi Becomes New Face of Brand

Lifebuoy Nigeria on Thursday, 6 September, 2018 in Lagos officially re-launched the health care soap and unveiled sensational Afro-pop artiste, Omawumi Megbele as its brand ambassador.

L-R: Amy Oyekunle, CEO, Wellbeing Foundation Africa; Osato Evbuomwan, Category Manager Skin Cleansing, UNILEVER Nigeria plc; Omawumi Megbele, Brand Ambassador, Lifebuoy; Soromidayo George, Director, Corporate Affairs, UNILEVER Nigeria plc; Dr. Sunday Isiyaku, Country Director, Sightsavers at the relaunch of lifebuoy anti-bacterial soap in Lagos.
At an event held at the Raddison Blu Hotel, Ikeja, the brand announced a nationwide campaign aimed at helping 2 million children adopt better hygiene practices and reducing child mortality.

Speaking during the launch event, Brand Manager, Lifebuoy, Lanre Odupe, spoke on the brand’s rationale in selecting the artiste to represent the campaign, saying, “Omawumi is an excellent and passionate professional, a singer who is relatable to parents, guardians and their children. Being a mother herself she fully understands the need to address preventable diseases in Nigeria, and we are extremely delighted to have her on this initiative.”

Omawumi expressed appreciation to the Lifebuoy brand while stressing the importance of good hygiene in maintaining good health.

“Basic hygiene interventions like this can make a huge difference to the current issue of child mortality, and it would in turn help improve the health and wellbeing of children especially those under 5 years,” she said.

Present at the launch event were the Deputy Director, Co-curricular Department, Lagos State Department of Education; Assistant Director, Lagos State Ministry of Women Affairs and Poverty Alleviation, Mrs. Funmilayo Goodluck; CEO, Wellbeing Foundation Africa, Mrs. Amy Oyekunle; Country Director, Sightsavers, Dr. Sunday Isiyaku, among others.

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