BrandArena: New Media Conference Partners With Anyiko PR For It’s Inaugural Edition In Kenya

Tuesday 5 September 2017

New Media Conference Partners With Anyiko PR For It’s Inaugural Edition In Kenya

Two of Africa’s leaders in digital marketing: OloriSuperGal and Anyiko PR collaborate to bring the maiden edition of New Media Conference (NMC) to East Africa under the theme: “Driving Kenya's Socio-economic Transformation through New Media.” 

The renowned digital conference founded in Nigeria by leading digital and communication expert, Tosin Ajibade, will be held in Nairobi on Friday, 29th September 2017 at the Michael Joseph Centre. The one-day event will take place from 9 a.m. to 4 p.m. and is set to attract key stakeholders and industry players in Kenya’s digital space.

Following the success of the Nigerian edition initiated two years ago, the New Media Conference now comes to Nairobi, set to spark conversations that will enlighten key stakeholders in media, entertainment and business regarding developments in the digital space and how to maximize or stretch their capacity for more impact.

Speaking on the conference’s anticipated expansion to East Africa, the founder of the New Media Conference and OloriSuperGal Digital entity, Tosin Ajibade says, “The new media conversation is global and we chose Nairobi, Kenya as our next city to host the New Media Conference because of the level of awareness and adoption of new media in driving social, political, and economic conversations,” adding, “It is no surprise that key tech initiatives by major multinationals have found residence in Kenya's capital city. Alibaba Founder, Jack Ma's recent visit to Nairobi is just one of the high profile visits within the last few years. This underscores the importance of the city amongst Africa's emerging tech titans. We want to be driving these important conversations, and now is the time!"  

The Nairobi conference will include keynote speeches, panel discussions, brand showcase, and master classes. The conversations will be held across industries and niches such as Technology, Elections, Policy and Governance, Tourism, Entertainment, Healthcare, Agriculture, and Payments.

Tickets to Nairobi NMC available via Mookh:
The CEO & Founder of new age PR genius collective: Anyiko PR, Anyiko Owoko says, “As a collective, Anyiko PR is more than honoured to collaborate on the launch of New Media Conference in Nairobi, Kenya. We have come together with the team behind the conference because they are forward thinkers and currently run the most important digital conference that will shape today’s emerging businesses and entrepreneurs.”

According to the Digital planet 2017, aimed evaluating the digital economy across 6o countries Kenya is ranked at no 4 and Nigeria at 25 in the 2017 Digital Evolution Index- Momentum score, and 52 and 55 respectively in the Digital Evolution Index 2017. With a youthful population and relatively high adoption rate of adoption of new media platforms and tools in highlighting socio economic development issues and proffering viable solutions. One city at a time, and for starters, the NMC platform extends to Nairobi, in line with OloriSuperGal and Anyiko PR’s mission and strategy to expand across Africa while influencing and shaping conversations across the continent.

The conference will feature Kenyan Media Gurus hosting our panel discussions. Some of the panel discussions include:

  • The Impact of New Media on Elections, Policies & Governance
  • Re-selling Kenya to the World through Tourism - What’s Next?
  • Addressing the issues about the entertainment industry
Masterclass sessions that will run parallel to the panel discussions will tackle key areas in digital marketing as follows:
  • Content Strategy: How to Leverage Digital Marketing for Your Business
  • Building a Profitable Global/Personal Brand from the Scratch
  • How to Use Social Media Channels to Promote Your Music/Movie Effectively

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