BrandArena: mediaReach OMD presents the latest edition of mediafacts Book

Wednesday 27 September 2017

mediaReach OMD presents the latest edition of mediafacts Book

mediaReach OMD presents the latest edition of mediafacts Book.  mediaReach OMD has been instrumental in publishing the mediafacts Book annually (since 2001) with an objective to organize Media information in the West & Central Africa region; making it easily accessible and useful to all.

The mediafacts Book focuses on providing in-depth Media Overview, covering Consumption of Media, Ranking of Stations & Publications, Media Investment Trends, Top Categories& Advertisers, Demographic Understanding of Consumers.  It also provides vital information and statistics about markets in terms of Key Facts, Economic Indicators, etc.

Over the years, mediafacts book has become a key resource for marketing professionals in West and Central Africa region. The latest edition, covers 24 markets in the WCA region i.e. Nigeria, Ghana, Cameroon, Benin, Burkina Faso, Cote d’Ivoire, Democratic Republic of the Congo, Gabon, Mali, Niger, Senegal, Togo, Gambia, Liberia, Sierra Leone, Guinea, Guinea Bissau, Equatorial Guinea, Rwanda, Chad Republic, Mauritania, Congo Brazzaville, Central African Republic and Cape Verde.

mediaReach OMD continues to be a thought leader and pioneer of various initiatives at the industry level, including syndicated and proprietary researches.  Last year, mediaReach OMD published a 10 year trends report to commemorate over a decade of mediafacts Book.

mediaReach OMD is the leading Media Agency in West Africa, having presence in Nigeria, Ghana and Cameroon.  mediaReach OMD started its operation in Nigeria 18 years ago, and has been consistently ranked No. 1 by RECMA (since report started for Nigeria in 2011).  In February 2017, OMD Worldwide was awarded the Most Creative & Innovative Network of the Year for the 11th consecutive time by the Gunn Report for Media, which is the industry standard for evaluating media creativity, innovation and effectiveness.

In early March 2017, mediaReach OMD ranked No. 35 the only Media Agency in Jobberman Best 100 companies to work for in Nigeria, which was measured across various parameters including Job Satisfaction, Career Growth Prospects, Work-Life Balance, Staff Welfare, Equal Opportunity Policy, Company Culture, etc. Later in March 2017 mediaReach OMD Nigeria was awarded Young Lions Media - Nigeria Competition and Young Pro Media - West Africa Championship, with these wins mediaReach OMD will represent Nigeria at Cannes in June 2018 for the Cannes Young Lions Media - Global Competition.  By winning this 2017 edition of the competition, mediaReach OMD will be representing Nigeria for the 8th time at the Cannes, since 2008.

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