BrandArena: Indomie Celebrates Ramadan, Takes Kitchen To Mosques

Wednesday 14 June 2017

Indomie Celebrates Ramadan, Takes Kitchen To Mosques

As a way of commemorating the on-going Muslim fasting month of Ramadan, Dufil Prima Foods Plc, makers of Nigeria’s no. 1 noodles brand, Indomie instant noodles has once again made available a number of mobile kitchens in Central Mosques across the country during the fasting period. This move will see the Indomie makers feed two million Muslims across the nation, as they will be served special Indomie delicacies after evening prayers throughout the Ramadan period.

According to the Group Public Relations Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, the company is identifying with Muslims as part of its Corporate Social Responsibility initiative by serving Indomie meals for 'Iftar' (Evening Break) at various popular central Mosques across the country during the 30 days fasting period which began on the 27th of May 2017.

“Our aim is to continuously ensure we contribute to sustainable development, poverty reduction, cater to the vulnerable and general populace as well as contribute to the well-being of our consumers. So once again, as the Ramadan season progresses; having an understanding of what the month depicts as a period of discipline, prayer and worship to God Almighty, we decided as a brand to support our Muslim brothers with this gesture.” Ashiwaju said.

Speaking on the logistics of distribution, “Already, we have identified several mosques in cities across the country where freshly prepared Indomie will be freely served at the time of breaking the fast at each of these mosques on a daily basis, as in one mosque per day in a week where everything would have been put in place to ensure that everyone present at the mosques is served immediately after evening prayers.” He said.

He bared that Indomie as the leading Noodles brand in Nigeria believes strongly in connecting with its consumers through varied engagement platforms and that the month of Ramadan provides such unique opportunity to connect with and engage the Muslim consumers during the 30 days fasting period.

Ashiwaju also revealed that the council of Imams in the various locations across the country have given their support to ensure the success of the exercise. The exercise is expected to last throughout the Ramadan season in all central Mosques across the country.

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