BrandArena: Owerri, Lagos Host Grand Finale of Guinness Match Day #MadeofBlack Experience

Tuesday, 16 May 2017

Owerri, Lagos Host Grand Finale of Guinness Match Day #MadeofBlack Experience

Sunday May 14th was the grand finale of the Guinness “Match Day Made of Black” experience for the Premier League Season 2016/17 with the screening of the Manchester United Vs Tottenham Hotspurs match.
Illbliss, Kunle Faloye, Senior Brand Manager, Guinness, Zoro and Demilade Oresanya, Assistant Brand Manager Guinness ​at the grand finale of the Guinness Made of Football event on Sunday. 

The event which held in Lagos and Owerri simultaneously provided EPL fans an opportunity to experience  an incredible evening complete with live commentary from foremost football analysts and presenters, such as Abiola Kazeem, Murphy Ijemba, Deji Omotoyingbo, Emma Dele, Damilola Elebe and Solomon Onu.

The evening was rounded off by live music performances from consumer favourites, Illbliss and Zoro in Owerri, while Mr Eazi and Small Doctor held Lagos to a standstill. These artistes were selected because they exemplify the tenets of Made Of Black through sheer determination, passion and hard work in their music;

The grand finale experience is the last stop for the Guinness Matchday activations for the EPL season 2016/17. The series of event kicked off in Lagos on 19th March and has since made stops in Owerri, Enugu, Benin, and Ibadan. The Guinness Matchday activities are designed to celebrate Nigeria’s passion for football and music and to unite communities through incredible football experiences – in a way that only Guinness can do.

The events which took place at Ehi Gardens, Lagos and Grand Cubanna, Owerri provided EPL fans the opportunity to showcase their passion for football. . Fans were rewarded with free Guinness Foreign Extra Stout for every Guinness Foreign Extra Stout bought at the venue. In addition, fans also had the chance to win airtime and other exciting prizes.

Our consumers are at the heart of what we do” said ‘Rob Hobart, Marketing Director for Guinness Nigeria Plc “and delighting them is what we will always strive to do”.

“As a brand, we realize that the Nigerian consumer is a restless go getter- one whose boldness is fueling a progressive, new spirit of Africa, the brand and the embodiment of this mindset is successfully putting itself right at the centre of this movement”

Knowing how passionate Nigerians are about music and football and how they fully give themselves to these passions without inhibitions, we launched “Match Day Made Of Black”- to create totally different and amazing football

“We have been sponsoring the broadcast of the EPL in Nigeria for some time now and we remain committed to showing greater support for the incredible football fans across the country. The Matchday Made Of Black is another testament to our commitment in this regard.”

There are two things you can be sure will always bring Nigerians together - Football and their favourite Guinness,” said Uche Onwudiwe, Marketing Manager, and Guinness. “What better way to show this than an infusion of Guinness, Football and Music.”

“As a brand,” he continued, “we celebrate those who are Made of Black- those who continually carve their own path without inhibitions. Football is one of the areas where our consumers lose all inhibitions and as a brand; we cannot but stay true to their passion.

We’re looking for fans Made of Black – fans who go above and beyond to demonstrate their passion for their favourite team. We want to find the fans who don’t just wear their team colours, they live them; the fans whose goal celebrations are more emotional than the players; these are the fans Made of Black who we want to recognise and celebrate.”

Guinness has sustained a historic association to Football in Nigeria through its sponsorship of the EPL broadcast in Nigeria on SuperSports as well as its sponsorship of the Nigerian National Team- Super Eagles and annual consumer promotions such as Every Minute Made of Black that reward fans who buy and enjoy Guinness while watching the game.

Please make sure you enjoy Guinness responsibly – strictly 18+

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