BrandArena: Benfica Ticks With Hublot

Thursday, 4 May 2017

Benfica Ticks With Hublot

Swiss watchmaker Hublot has become the official timekeeper of Portuguese Primeira Liga football club Benfica.

Under the terms of the agreement, Hublot will provide the Lisbon outfit’s players and staff with a limited edition Classic Fusion Chronograph SL Benfica watch. It will also enjoy a strong brand presence at the Benfica’s home ground, the Estádio da Luz, and on the club’s various digital platforms.

The financial terms of the agreement have not been released.

Benfica is a legendary club that made football history by founding the national league in 1934 and has never left the top division.

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