BrandArena: Netflix Gains Penetration Into China Through iQiyi Licensing Deal

Wednesday, 26 April 2017

Netflix Gains Penetration Into China Through iQiyi Licensing Deal

Just few months after Netflix announced that it was giving up launching in China due to regulatory issues, the company has rekindled hope of penetrating the country via an alternative way by entering into a licensing deal with Baidu’s video service, iQiyi.

The announcement was made on the sidelines of the annual APOS conference in Indonesia, by the streaming service’s VP of content acquisition, Robert Roy.

Though it said that this deal will not grant them unfettered broadcasting access, it allows them to continue distributing content into the country. According to a Netflix vice president in a talk with The Hollywood Reporter, “this will grow awareness of the streaming service’s unique content and brand.”

According to MarketWatch, “Netflix has been aggressively pursuing international expansion as its core U.S. market matures. The producer of such shows as “House of Cards” and “Orange Is the New Black” is hoping to sign up new subscribers fast enough to offset growing content costs, as the streaming-video company invests in original programming that could have global appeal.”

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