BrandArena: Adeem Adex, Dizayn Group Introduces Latest Pipe Products into Nigeria’s Market

Monday, 10 April 2017

Adeem Adex, Dizayn Group Introduces Latest Pipe Products into Nigeria’s Market

Nigeria’s leading distributor of pipes and related products, Adeem Adex Nigeria Limited, in conjunction with her foreign partners, Dizayn Group has introduced new pipes, manufactured with the latest technology, into the Nigerian market.

(L-R) Manager, Adeem Adex Nigeria Limited, Tola Adetoya, Country Manager Kenya Dizayn Group, Selcuk Yeginoglu, Senior Vice President of Sales, Dizayn Group, Ihsan Aksu, and the Managing Director/Chief Executive Officer Adeem Adex Nigeria Limited, Adediran Adekoya, at the unveiling of Dizayn/Adeem Adex PPR Pipes and Fitting in Lagos on Thursday.
At an event held last week in Lekki, Lagos, various ranges of products including PPR pipes, fittings and RTP pipes produced for waste water, fresh water and infrastructure systems were unveiled to an impressive audience that included building experts, oil and gas professionals and key players in Nigeria’s construction industry.

In his speech at the special event, The Managing Director/CEO of Adeem Adex ltd, Adediran Adekoya expressed great joy that different sectors in the Nigerian economy, especially construction, oil &gas and telecoms would have a big cause to rejoice as the new products from globally- acclaimed Dizayn Group are miles ahead of every other brands in the country at present. This is because the products can last close to over 100 years.

Adekoya further explained that his partnership with Dizayn Group would not be limited to distributing quality products. “Our relationship with our Turkey based partners would be extended massively into project financing both in the public and private sectors. Indeed we will extend it to include local production beginning from the first quarter of 2019. These efforts will bring greater economic prosperity for Nigeria and create more jobs for youths in the country,” Adekoya explained.

The Managing Director of Adeem Adex also took some time to speak on the quality of Dizayn Group and the brands from its stable. “Dizayn Group has been in existence for 30 years.  It is one of the biggest names in pipe manufacturing globally.  We felt only such a great name can help a company like ours,founded on the premise of  quality and innovation, to fulfill  our vision of being a one-stop shop for all quality pipes needed in Nigeria.

“Dizayn products are extremely durable, and we are bonded so much with our partners that we can boldly state that any product you pick from our giant warehouse are 100 percent leak-free. As you know, leakage is the biggest challenge of pipes in Nigeria. We are glad to say that have grown above that challenge. The welding of our conjunction points is so perfectly done that they can last up to 50 or even 100 years.”

Also speaking at the event, The Executive Vice-President of Dizayn Group, Ihsan Aksu, who came in from Turkey for the event expressed great excitement that Nigeria is now one of the 80 countries Dizayn Group is operating. “We are happy that we are partnering with a dogged and reliable team like Adeem Adex and we believe in a short while,  Dizayn products would be household names in Nigeria,especially in the building and construction sectors.”

Another important guest, Selcuk Yeginoglu, Country Manager for Dizayn Group in Kenya also spoke in glowing terms on the huge edge that would ensure a bright prospect for Dizayn products in Nigeria. “Our products in Kenya, Tanzania and other African countries are market leaders. Nigerians are quality conscious people. It is just a matter of time before Dizayn takes over this giant market” he opined.

Earlier in the day, Both Aksu and Yeginoglu were special guest at formal opening of the new ultra-modern head-office of Adeem Adex on Admiralty Avenue, Lekki- Lagos. After the brief ceremony, they spent some times with staff in various departments to appreciate their efforts as they build brands from Dizayn Group in the Nigerian Market.

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