BrandArena: Wizkid Signs Multi-Album Deal International Record Label

Thursday 2 March 2017

Wizkid Signs Multi-Album Deal International Record Label

Nigerian Pop star, Ayodeji Ibrahim Balogun aka Wizkid has signed a multi-album deal with International record label RCA Records/Sony Music International.

 The Starboy Entertainment Worldwide boss signed the the deal following his growing acceptance in the international market since his collaboration with Drake last year.

“It’s hard for me to describe what I do, since I work with rhythms from Afro-Beat, reggae, hip-hop, dance hall and others,” WizKid told Billboard in a statement . "What’s important to me is for music to be real, authentic, raw and timeless. I don’t wanna be boxed in to any one genre.”

Commenting on the deal, RCA Records chairman and CEO Peter Edge said: “We are thrilled to welcome WizKid to the RCA Records family. He has become a superstar in the African music scene and will be a game-changer in bringing African music to the world. We are extremely excited to have him as a part of RCA and are eager for the journey ahead”, said

“We couldn’t be more excited to welcome WizKid to the Sony Music family,” said Sony Music International president of Northern & Eastern Europe and Africa Adam Granite in a statement. “This is an incredibly important signing as we look to make Africa a major source of repertoire for the world. Wiz is a key ambassador for this movement and we look forward to helping him conquer the globe.”

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