BrandArena: Star Lager Beer Announces Landmark Partnership with FC Barcelona

Friday 3 March 2017

Star Lager Beer Announces Landmark Partnership with FC Barcelona

Nigeria’s foremost lager, Star was on Friday 3rd of March at Camp Nou, Barcelona, officially announced as the beer brand as  FC Barcelona “Official Beer Partner” or “Official Supporter” in Nigeria.

The Spanish League club joins Star’s partnership with five other European clubs, Arsenal, Manchester City, Juventus, Real Madrid and Paris Saint-Germain (PSG) including a national partnership with the Nigerian Professional Football League (NPFL) in 2016.

With the partnership, Star lager beer will now possess the right to promote its connection with FC Barcelona fans and keenly enhance visibility of the club in Nigeria.

Speaking on the new partnership, Marketing Director, Nigerian Breweries Plc, Franco MarĂ­a Maggi, said, “As a brand we would love to connect with as many football fans as possible. We see this partnership as a way to further consolidate our commitment to millions of fans and bring quality enjoyment of football with unrivalled consumer interaction experience."

“Star is committed as a brand to nurture this partnership like others which will positively impact on the development of the football landscape in Nigeria. The brand is investing in order to tap, among other things also in the possibility of world-class knowledge transfer” Franco Maria Maggi concluded.

In his remark on the partnership, FC Barcelona legend Edgar Davids confirmed FC Barcelona is exploring new regions especially in Africa’s most populous nation, Nigeria. “Playing for Barcelona gave me the opportunity to meet with, appreciate and respect the diversity of cultural background of players from diverse environment. This goes to show that football is truly universal and pulls down cultural barriers. It’s even more exciting to see a partnership between the club and Nigeria’s Number 1 beer brand, Star Lager”.

FC Barcelona, founded in 1899 is one of the oldest clubs in the world. It is the second most valuable sports team in the world worth $3.56 billion. Notable Nigerian players such as Emmanuel Amunike, Samuel Okunowo and Haruna Babangida who was the second youngest player to feature for Barcelona have previously pitched side with FC Barcelona.

No comments:

Post a Comment