BrandArena: Porsche Design Sport by adidas All Black UltraBOOST Launched

Wednesday 8 March 2017

Porsche Design Sport by adidas All Black UltraBOOST Launched

The much anticipated limited edition of the iconic PDS UltraBOOST, Porsche Design Sport by adidas are now available for the first time in a powerful yet sophisticated all black model.

Spain and Bayern Munich midfielder, Xabi Alonso was used as the face of the collection.

Pairing the functional design of Porsche Design with ground-breaking performance technology from adidas, the aspirational sneaker represents the best in engineered luxury footwear. Offering a sneaker that is both a casual style statement and a performance-orientated running shoe, the limited edition sneaker, which marks the tenth anniversary of the collaboration between premium-lifestyle brand Porsche Design and sports brand adidas, is guaranteed to turn heads this season.

According to Jacques Chassaing, Senior Design Director Porsche Design Sport by adidas, “This is an exciting development of adidas’ most celebrated and loved running shoe. After the widespread success of the all white silhouette last April, the natural next step was to engineer an all black iteration for our style-conscious consumer. Thanks to new advances in BOOSTTM design and manufacturing, we were able to engineer this iconic piece in core black while preserving key comfort-enhancing and performance elements as well as our signature aspirational aesthetic.”

The revolutionary BOOSTTM boasts a foam midsole that delivers supreme comfort while energy-returning properties keep every step charged with light, fast energy. The sturdy rubber outer-sole, engineered with Stretchweb technology and Torsion System, delivers stability and grip without sacrificing ground feel, while a seamless lining delivers increased comfort and reduced skin irritation. Comfort is further enhanced by a delicate, airy spacer-mesh upper and soft, pin-perforated leather for a truly luxurious ride.

Image credit: adidas 

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