BrandArena: NCC To Kick Off ‘Year of the Consumer’ Campaign

Monday 6 March 2017

NCC To Kick Off ‘Year of the Consumer’ Campaign

As part of its strategic drive to ensure that telecommunications consumers in Nigeria are empowered and protected, the Nigerian Communications Commission has declared Wednesday March 15, 2017 to kick off 2017 NCC ''Year of the Consumer Campaign''.

In a statement signed by Mr. Tony Ojobo, Director of Public Affiars, the commission said it will use the flag off to unveil the strategy and series of activities aimed at empowering and protecting the consumers of telecommunications services in Nigeria. It added that throughout the year, improving the experience of the consumer will be the major focus of the Commission working with other key stakeholders vital to the success of the campaign.

The flag off for the year round programme, which will hold at the NCC headquarters in Abuja, is expected to attract consumers across the country, top government officials and key stakeholders in the industry. The Abuja event coincides with the commemoration of the World Consumer Rights Day, WCRD, 2017, whose theme is ‘Building a Digital World Consumers Can Trust’.

Key components of the Year of the Consumer include creation of greater awareness on Quality of Service, Electromagnetic Magnetic Fields, EMF, Do Not Disturb, DND, and NCCs 622 complaint line. The campaign hopes to secure the support of network operators towards meeting set targets and key performance indicators, KPIs on quality of services especially as it affects drop calls.

The year will also witness a massive awareness drive to make consumers take advantage of some the Commission’s unique programmes such as the Do-Not-Disturb Code, 2442, which consumers can use to stop unsolicited text messages; and toll free number 622 with which consumers can reach the Commission in cases where the service providers fail to resolve their complaints.

The Year of the Telecom Consumer 2017, will also witness a new programme tagged “NCC Consumer Conversations” also called NCC which the Commission plans for different locations across the geopolitical zones for stakeholders’ interaction and consumer information empowerment.

The Executive Vice Chairman of the Commission, Professor Umar Garba Danbatta had said in Abuja that consumer protection and empowerment is one of the eight pillars of the 8- Point Agenda of his administration, revealing that the Commission is dedicating the year to the welfare of telecom consumers.

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