BrandArena: Coca-Cola Global CMO Retires Amid Leadership Shake-up

Monday, 27 March 2017

Coca-Cola Global CMO Retires Amid Leadership Shake-up

Chief marketing officer of Coca-Cola Marcos de Quinto is set to retire after a near 35-year career at the company. The beverage giant has hence decided to rid of its global chief marketing officer position by merging it with ‘customer and commercial leadership as well as strategy’ to create a new ‘chief growth officer’ role.

The change is part of a number of senior leadership changes at the company that take effect from 1 May, when president and chief operating officer James Quincey will become chief executive of Cola-Cola.

Bea Perez, vice president and chief sustainability officer, also also expected to become chief public affairs, communications and sustainability officer of the company.

In a statement, Quincey also paid tribute to the departing de Quinto. He took up the CMO position in January 2015 and has been responsible for launching the company’s ‘One Brand’ marketing strategy, the “Taste the Feeling” campaign, as well as the global relaunch of Fanta that is rolling out this year.

Coca-Cola praised de Quinto for “improving our marketing productivity, which enabled significant reinvestments in marketing spend and supporting results in the company’s growth”.

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