BrandArena: Facebook to Launch Video-Focused Apple TV App

Thursday 16 February 2017

Facebook to Launch Video-Focused Apple TV App

Social media giant, Facebook has announced plan to launch a video-centric application for the Apple TV, Samsung smart TVs and the Amazon Fire TV.

The new app will allow Facebook users to watch videos from their friends and their “liked” pages on TV, as well as watching the top live videos. Facebook also said that it will recommend videos based on ones you’ve already watched.

Facebook’s TV app will be available soon on the Amazon Fire TV, Apple TV, and Samsung Smart TVs, while more devices will be added later.

Other interesting features of the app includes: Videos will play with the sound on by default in the News Feed, as long as your phone’s sound is on. Vertical videos will automatically expand to fill the full screen, like they do on Snapchat. Videos can keep playing in a little thumbnail at the bottom of your screen while you browse the News Feed. Facebook has already tested this feature with a subset of its users, but now it’s rolling out to everyone.

Facebook’s VP of Partnerships, Dan Rose, said: “A lot of people when they’re watching video in News Feed during the day will save it for later, because they don’t have time to watch,” he said. “Now it’s easy to watch on your TV if you want to do that. We want people to be able to consume content wherever they are – whether it’s on their phone, whether it’s on their computer — and TV is just another screen for that. But we’re a mobile-first company, so the products we build will always be oriented around the experience you have on a mobile device when you’re watching video.”

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