BrandArena: La Casera Reward Consumers in ‘Share Your Aspiration’ Campaign

Wednesday 25 January 2017

La Casera Reward Consumers in ‘Share Your Aspiration’ Campaign

Consumers of Nigeria’s leading apple carbonated soft drink (CSD), La Casera Apple, have been enjoying give-aways even after the festive season. The brand is currently rewarding her teeming Consumers with the La Casera ‘Share Your Aspiration’ promo, a phone-in radio campaign that has seen thousands win refreshing cases of La Casera among other juicy gifts.

The phone-in radio programme is being broadcasted in 15 states across the country, enabling Consumers to call-in, share their aspirations for the year 2017 and win great gifts. Radio On-Air-Personalities (OAPs) urge callers to share their aspirations for their family, job and the country and for doing that they get rewarded by La Casera.

La Casera Apple drink has led the Apple segment of the Nigerian CSD market for 15 years and is reputed for having natural apple taste and juice extracts; La Casera is also the first to introduce the PET bottling technology in Nigeria. This innovation revolutionised CSD packaging in Nigeria.

According to Managing Director, The La Casera Company, Roland Ebelt, The festive season may have come and gone but there is really no season to enjoy a refreshing bottle of La Casera. We appreciate the value our Consumers attach to every New Year and their attempts to better the previous year and improve on their lives with positive resolutions no matter the obstacle. This campaign is special because Consumers are getting rewarded for deciding to better their lives.”

Bold Bitter Lemon, another brand from the stables of The La Casera Company is also engaging her Consumers in a phone-in campaign in three major cities: Port Harcourt, Enugu and Akure. Listeners call-in to give their most ‘bold’ life -changing experiences and decisions that nudged them to success.

On his part, Marketing Manager, Bello Yusuf, said: “The La Casera Company is reputed for many first but our greatest achievement is coming tops on Consumers’ share of mind. The new campaign will see many Consumers win gifts right from the comfort of their homes, work environment or even from the road. All they need to do is tune in to the designated radio stations across the country and participate through phone calls and they could be winners.”

The La Casera Company produces leading brands such as: La Casera Apple, Bold Bitter Lemon, Smoov Chapman, Nivana Premium Water and Nivana Soda Water among other products.

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