BrandArena: Juventus Deepens Affinity in China With Alibaba Deal

Tuesday, 15 November 2016

Juventus Deepens Affinity in China With Alibaba Deal

Serie A champions Juventus have agreed a partnership with Chinese e-commerce giant Alibaba, that will see the team increase their presence in China.

As part of the agreement, Juventus will launch a new official online store on Alibaba’s Tmall platform, focusing on at the Chinese market. The store will also be integrated on

Juventus is the most successful club in Italian football and one of the most awarded globally. Overall, they have won sixty-one official titles on the national and international stage, more than any other Italian club: a record thirty-two official league titles, a record eleven Coppa Italia titles, a record seven Supercoppa Italiana titles, and, with eleven titles in confederation and inter-confederation competitions (two Intercontinental Cups, two European Champion Clubs' Cup/UEFA Champions Leagues, one European Cup Winners' Cup, three UEFA Cups, two UEFA Super Cups and one UEFA Intertoto Cup) the club ranks fourth in Europe and eighth in the world with the most trophies won.

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