BrandArena: Tribeca PR Clinches TomTom SA Account

Thursday, 20 October 2016

Tribeca PR Clinches TomTom SA Account

TomTom South Africa has hired the service of Tribeca Public Relations as its public relations agency with immediate effect. Tribeca will be responsible for developing and managing TomTom’s local communication strategies as well as executing communication campaigns across its GPS sport watches and wearables and drive devices.

TomTom is a global leader in navigation devices, traffic and map products, GPS sport watches, fitness wearables and enables businesses to easily manage and improve their fleet efficiency with its fleet management solutions.

“We’re very excited to be working with the Tribeca team as we believe they are results driven and poised to deliver the calibre of storytelling needed to support our business,” says Julie-Anne Massey-Hicks, marketing manager of TomTom South Africa.

Tribeca has worked with numerous technology brands over the past ten years including Epson, Mastercard, Asus, Toshiba, Garmin, Tivoli Audio and Qualcomm.

“TomTom has an extensive range of consumer and business-friendly products, which makes it such a great brand to work with,” says Nicky James, co-owner and director of Tribeca PR. “We look forward to drawing on our knowledge of and experience in technology and consumer PR to support TomTom achieve its communication and business objectives.”

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