BrandArena: Konami Makes FC Barcelona a “Premium Partner” for PES Series

Thursday, 28 July 2016

Konami Makes FC Barcelona a “Premium Partner” for PES Series

Konami Digital Entertainment, creator of the award-winning PES series of football simulations, has announced a top-level partnership with FC Barcelona, the first of its kind for a video game publisher.

In a press release, Konami added that it will also have a "visible presence within the match day experience" and advertising around Camp Nou stadium. Additionally, it has the exclusive rights to recreate FC Barcelona's home stadium in PES 2017 and "all related PES releases, including mobile titles."

“This is a real statement of intent for us,” explained Tomotada Tashiro, President of Konami Digital Entertainment B.V. “By working closely with a team of Barcelona’s stature we can introduce the PES series to a huge global fan base. This partnership will deliver access to the very best players in the modern game and to one of the world’s most respected and ambitious clubs. The PES series is famed for its realism and control, so the fit between such a skilled team and a game that celebrates such ability is perfect.”

KONAMI and FC Barcelona has entered a Premium Partner agreement, which will see KONAMI granted extensive access to the club’s stars and have a visible presence within the match day experience. KONAMI will have a prominent advertising presence within and around the club’s Camp Nou stadium, and will also receive exclusive rights to recreate FC Barcelona’s legendary home within its PES titles, starting with PES 2017 and within all related PES-branded releases, including mobile titles.

“We are delighted to have signed this agreement with KONAMI, who is now an official Premium Partner of the Club” added Manel Arroyo, FC Barcelona Vice-President of Marketing and Communications. “KONAMI is a strategic partner that will allow us to bring FC Barcelona to millions of users of its game. We hope to see the club, the players and Camp Nou, perfectly recreated in the next and future versions of the PES series.”

The agreement comes as KONAMI builds up to the September 13th/15th launch of PES 2017, the already acclaimed latest iteration of the 21-year-old series.

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