BrandArena: Gillette extends sponsorship deal with Barcelona

Thursday 7 July 2016

Gillette extends sponsorship deal with Barcelona

Spanish Liga football club Barcelona have extended their sponsorship agreement with personal care brand Gillette.

The deal will run for three seasons, from 2016-17 to 2018-19.

The Procter & Gamble-owned brand will be leveraging on the partnership with the Spanish champions to continue to deepen its brand afinity in Latin America.

Part of a statement by Barcelona stated that: ‘In the coming months, a joint press conference will be held in which the full details of the agreement will be shared.’

Gillette has long-term personal endorsement deals in place with Barcelona players Neymar and the five-time world player of the year Lionel Messi.

No comments:

Post a Comment