BrandArena: Proper Use of Social Media Important for Organizational Growth

Thursday 9 June 2016

Proper Use of Social Media Important for Organizational Growth

Over 300 key New Media players -Nigerian brand custodians, agency representatives, social media influencers, celebrities, and subject matter experts participated in the 2nd edition of the New Media Conference organized by Tosin Ajibade – Olorisupergal which held on May 27th, 2016 at Four Points by Sheraton, Lekki.

The conference themed “Business Unusual: Nurturing a more Vibrant New Media industry in Nigeria” included well moderated sessions, brand exhibitions and key takeaways. In-depth conversations were facilitated around new media practice in Nigeria while highlighting the numerous opportunities for growth for new media practitioners – bloggers, digital strategists, agencies, government institutions, non-governmental organizations.

"This year's conference is particularly important," said conference organizer, Ms. Tosin Ajibade “we converged to articulate interests and inputs from stakeholders in the Nigerian online/digital media space and seek to turn the results of that conversation to real-world uses."

The key note speaker for the conference, Lola Masha; Country Manager for OLX Nigeria pointed out that a key element of organizational growth is good use of social media platforms ‘’New media has given brands a fundamental quality boost with added details and a better reach’’. She reiterated.

Speaking on regulating social media, Femi Falodun Team Lead at ID Africa said government needs to have a proper understanding of the dynamics of social media in order for it to be properly regulated.
Seyi Sowunmi and Toke Bright were the two best participants of NMC Showcase, each of them got a scholarship worth three hundred thousand naira from Orange Academy.

The conference which was hosted by Oscar Oyinsan and Vimbai Munithiri featured other industry experts such as: Adaora Mbelu-Dania, Ono Bello, Aibee Abidoye, Remi Ogunkoya, Subomi Plumptre, Jumoke Okikiolu, Chinedu Abili-Mordi, Femi Falodun, Okechukwu Ofili, Joy Isi Bewaji, Seun Onigbinde, Mohini Ufeli, Bankole Femi, Chinedu Azodoh, Adenike Akinsemolu, Segun Adaju, Kayikunmi Stefan, Bankole Temitayo and Olubunmi Ayodele.

The conference had five different panels and were moderated by Tolu Balogun, Bolanle Olukanni, Abolade Owoeye, Sanusi Ismaila and Princess Abumere.

The New Media Conference is a platform for aggregating the views of key New Media players and stakeholders in order to chart growth in marketing and advertising standards in the Nigerian online/digital media space.

The conference had NEST Digital Agency as its official digital partner; it was proudly supported by: Samsung Nigeria, OLX Nigeria, Bella Naija, HotSauce, Orange Academy. Other partners include Design Hub, World Bay Tech, Information Nigeria, Helen Events Blog, Naija Loaded, Guardian Life, Pulse NG, Y!Naija, Hip TV, Goldmyne TV,, Alleb Media,, Sesema PR, NewsWireNGR, TheTrentOnline,, Royal Roots TV, Ebonylife TV, Expoze Mag & PR.

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