BrandArena: Guinness Hires Sponge As Digital Account Handler

Friday 24 June 2016

Guinness Hires Sponge As Digital Account Handler

Guinness Nigeria Plc has hired the service of digital marketing agency, Sponge Group to handle the digital activities of its Spirits and RTD brands which include Orijin, Orijin Zero and Snapp.

According to the Ikeja-based firm, it vision has always been to lead brand innovations through digital marketing and ensure that Sponge makes maximum impact in Africa.

The agency believe winning the Guinness account is an opportunity to step-change and champion innovative digital technologies.

Sponge is a mobile-first full service digital marketing agency that delivers outstanding mobile and digital campaigns for some of the biggest brands across West Africa.

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