BrandArena: eTranzact Unveils New Brand Identity in Nigeria

Friday 17 June 2016

eTranzact Unveils New Brand Identity in Nigeria

eTranzact International PLC, Africa’s premier e-payments solution provider has unveiled a new corporate brand and strategic repositioning across its markets.

The strategic rebranding of its identity, vision, mission, products and people, reaffirms the company’s leadership position in transaction switching, mobile banking, mobile money, bulk payments, remittances, bills & utilities payments, collections and other payment technology areas.

Established in 2003, eTranzact has been at the forefront of innovation in payment technology, creating solutions that have driven growth and development across different areas in government, private, SME and international markets.

Valentine Obi, founder and CEO, eTranzact International PLC, speaking at a media briefing in Lagos said; “The new eTranzact identity shows how much our brand has evolved since we launched in 2003 and expanded to other countries. The “e” represents electronic, empowerment, ease and efficiency, showing where our company is today, our vision for the future and our commitment to simplify payments across Africa.
We have always been at the forefront of innovation, providing complex and powerful technology with simple interfaces to enable efficient, convenient and cost-effective means of payment on all channels.

With new and refreshed product offerings for business to business and business to consumer segments of the market, we are committed to our vision of being the leading payment technology provider for individuals and organizations”.

He reaffirmed the company’s determination to empower a new generation of Africans through the use mobile phones to bring the unbanked population to banking circle.

No comments:

Post a Comment