BrandArena: A flagship Orange offer that is already a success in Africa

Friday 17 June 2016

A flagship Orange offer that is already a success in Africa

Orange Money is available in Metropolitan France. This service is offered to Orange mobile subscribers in France and enables them to transfer money via their mobile to other Orange Money customers in Côte d'Ivoire, Mali, Senegal, and within Metropolitan France.

An offer that improves contact between Orange customers in France and Africa.

“We are delighted to offer the Orange Money solution to our customers living in Metropolitan France and particularly to those with a link to Africa – this is a simple, secure and instant money transfer service between family and friends via mobile,” states Patrick Roussel, Orange France Consumer Sales Director.

By launching the service in France, Orange is responding to strong demand from its customers with family or friends in Africa.
Orange Money provides a money transfer service from France to Côte d'Ivoire, Mali, and Senegal through a simple mobile transaction. Orange also makes it easier for recipients to withdraw money from over 30,000 Orange Money points in the three recipient countries, an unrivalled number of points of sale in these countries.

This service will develop gradually and Orange intends to increase the number of points of sale in France. An Orange Money app will be available soon in France and Orange will look to expand the money transfer offer from France to other countries over time.

For the launch of Orange Money in France, Orange is supported by its subsidiary W-HA, which has an EMI agreement(2) and is authorised to issue and manage electronic money. The technical and banking expertise of W-HA allows Orange to offer international money transfer services with an excellent standard of customer experience and user security.

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