BrandArena: Uber Unveils Testing Of Self-Driving Car

Friday 20 May 2016

Uber Unveils Testing Of Self-Driving Car

Uber unveiled its first self-driving car recently, announcing it had begun testing an autonomous vehicle on the streets of Pittsburgh, Pennsylvania.

“If you’re driving around Pittsburgh in the coming weeks you might see a strange sight: a car that looks like it should be driven by a superhero,” said a statement from the ride-sharing giant.

“But this is no movie prop — it’s a test car from Uber’s Advanced Technologies Center (ATC) in Pittsburgh.”

Uber said it was “still in the early days of our self-driving efforts,” and was “focused on getting the technology right and ensuring it’s safe for everyone on the road — pedestrians, cyclists and other drivers.”

While Uber has said little up to now about its plans in the sector, the California group last month was among the founding members of an industry group called the Self-Driving Coalition for Safer Streets which also includes Alphabet unit Google, Ford, Volvo and Lyft.

Uber will be using a hybrid Ford Fusion that will gather mapping data as it tests the autonomous driving capabilities.

The car will have multiple sensors including radars, laser scanners, and high resolution cameras to map details of the environment.

Uber said that even when the vehicle is in autonomous mode, “a trained driver will be in the driver’s seat monitoring operations.”

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