BrandArena: Online booking site Introduces New Features with Brand Relaunch Campaign

Wednesday 4 May 2016

Online booking site Introduces New Features with Brand Relaunch Campaign

Popular Pan-African online hotel booking site, has announced the introduction of a range of new features and services as part of a brand relaunch aimed at securing the company’s position as the top platform for online hotel bookings in the region.

Founded in 2014, has fast grown to become the largest hotel bookings deals site in the region, providing group corporate and consumer clients with the finest accommodation options in Nigeria and across other parts of Africa.  The brand relaunch campaign with the slogan - ‘Why Pay More’ - kicked off with a new TV campaign featuring Funke Bucknor Obruthe, Creative Director and founder of Zapphaire Events, one of the leading events planning companies in Nigeria.

The company made a strategic decision to focus the initial brand relaunch campaign efforts on the hospitality industry in Nigeria, with plans to scale up to other key countries in the region over the coming months.

Nigeria has been identified as one of the fastest growing markets for hospitality in the Sub-Saharan African region. As the country continues to be a favorite business and tourism destination, the hospitality industry has seen investments of over US$3 billion in the last five years alone. The rapid growth of internet and mobile penetration in the region and the changing attitude of the populace to be more trusting of online commerce portend a big opportunity in the hospitality space. Despite these changes and the ongoing modernization of trade in the region, value continues to play a key role when individuals and organizations are to make purchase decisions.

Speaking on the brand relaunch, the Chief Sales and Commercial Officer for the, Mr. Okey Ochulo, remarked that “Over the past months, our brand and acquisition teams at have been working hard to understand the current business and consumer needs in the Nigerian hospitality sector; and then to translate these findings into features and offerings to meet the needs of the industry stakeholders”.

He went on to say, “As part of the relaunch, the brand has introduced a new website that is more intuitive and user friendly. As a result of the changes implemented, users of the platform are empowered to easily locate the best possible hotel deals. With thousands of prescreened hotels to choose from and the top weekly deals highlighted, every visitor to the site would definitely find a hotel to meet their unique needs”.

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