BrandArena: Indomie Introduces new SKU for Onion Chicken Flavour

Friday 20 May 2016

Indomie Introduces new SKU for Onion Chicken Flavour

Dufil Prima Foods Plc, makers of Nigeria’s most preferred and consumed noodle brand - Indomie Instant Noodles has once again given life to its healthy nutrition product portfolio, by adding a new Stock Keeping Unit (SKU) to its range of products with the introduction of its new Onion Chicken flavour which comes in a mouth filling 120gram size.

Speaking on the new Indomie Onion Chicken Flavour in 120g, the Brand Manager, Indomie, Mr. Amber Yadav, said that the entry of the new SKU which no doubt adds to the array of product sizes that can be purchased off the shelf, is birth out of the desire to offer a more mouthful and yet nutritious offering to it vast consumers.

Amber who expressed delight at the acceptance of the product by the consumer said the new offering became a necessity as consumer research and insight showed a growing affinity for the Onion chicken flavour variant amongst many adults and hence a desire to have it in a bigger and more mouth filling size, and as a consumer responsive brand, we had to attend swiftly to the consumer’s bid.

In his own comment, the Group Public Relations and Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju said the new SKU is born out of the need to continuously meet consumers’ expectations and it is affordable for all.  According to him, “It is no longer a surprise that consumers view Indomie as the noodles brand of choice which constantly prioritises and guarantees their satisfaction at all times, as evident in our dynamic product development process over the years. The new 120g Onion Chicken Flavour will cater to not just the taste but also the pocket of all consumers in the market.”

He therefore encouraged all Nigerians to embrace the brand, even as Indomie keeps ensuring healthy nutrition for all at an affordable price.

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