BrandArena: Guinness Excites Nigerians, Samples Orijin Zero Across Cities In The Country

Thursday 19 May 2016

Guinness Excites Nigerians, Samples Orijin Zero Across Cities In The Country

Following the successful launch of Orijin Zero in Lagos, Guinness Nigeria Plc., has taken another bold step by sampling the new variant of the Orijin Brand across all cities in Nigeria.

This is in continuation of its strategic drive to bring the brand more closely to Nigerians giving them an opportunity to enjoy the refreshing taste of the new brand.

The activations have seen the team sampling Orijin Zero in over 200 cities and locations. Consumers have enjoyed Orijin Zero in open markets, shopping malls, social gatherings and restaurants.

Consumers can attest to the unique taste of Orijin non-alcoholic carbonated soft drink. Titilayo, a consumer in Lagos Island said “I enjoy it because of the natural herbs and fruit extract which Orijin Zero is made from, and it’s a great substitute of regular carbonated soft drinks”.

The new non-alcoholic soft drink, Orijin Zero with the tagline: “Rethink your soft drink” joins the Orijin family which includes Orijin Bitters and the ready to drink Orijin.

Orijin Zero is a distinctive non-alcoholic drink made from 100% natural herb and fruit extracts, with a refreshing bittersweet natural taste.

Orijin Zero is a brand that is positioned to redefine the experience in the carbonated beverage market as it is masterfully crafted with 100% natural herb and fruits extracts, lightly carbonated with the unmistakeable bittersweet taste of Orijin – to re-awaken consumers to “rethink their soft drink.” The Marketing & Innovation Director, Guinness Nigeria Plc., Mr. Gavin Pike, said Orijin Zero is a result of extensive consumer research. With the introduction of Orijin Zero to the Orijin family, we want to continue to champion the reinvention as a way of celebration of modern African life. Orijin Zero embodies all that is alive and exciting in today’s Africa” Pike added.

ORIJIN ZERO inherits the unique quality of the Orijin Trademark with natural African extracts for a unique vibrant and refreshing taste and comes in two formats to accommodate various shopper needs – recommended retail price of only N90/bottle and N100/can.

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