BrandArena: Finlux TV brand enters the Kenyan market through Jumia

Friday 6 May 2016

Finlux TV brand enters the Kenyan market through Jumia

The third largest TV manufacturer in the world and the largest in Europe - Vestel’s - Finlux TV brand has entered the Kenyan market through online retail platform Jumia.

Renowned for its cutting edge and innovative technology Finlux, one of the first electronic brands to be sold predominantly online and on its own dedicated e-commerce site has introduced into the country Finlux 32”and 40” HD TVs among other sizes retailing at a special price for Ksh. 19,499 and 29,399 during the Jumia TV Blast sale ongoing till 8th May also featuring many other TV brands, home theatres, wall brackets and speakers among others.

Commenting on the brand, Parinaz Firozi, MD, Jumia Kenya said, “Finlux TV brand rivals other established brands in Kenya with its standards and lowest TV faults in the industry. We are happy to introduce this brand to our customers at the most affordable prices in the market.”

As more and more brands continue to eye and enter the Kenyan market, the ballooning middleclass which is forecasted to grow at 5% annually from the current 45% of the total population coupled with a tech savvy generation continues to provide the best Launchpad for the entry.

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