BrandArena: Winner emerges in Sesema PR’s Corporate Communications Pitch Competition

Thursday 7 April 2016

Winner emerges in Sesema PR’s Corporate Communications Pitch Competition

Sesema Public Relations in conjunction with the Alima Atta empowerment fund has announced winners from the maiden edition of its‘Corporate Communications Pitch Competition’ (CCPC). OnoriodeEdafe a graduate of the University of Port Harcourt took home the grand prize of 130,000 naira and a six months internship at Sesema Public relations, while the first runner-up Ibukunoluwa Oyegbesan from University of Bradford, UK clinched the 70,000 naira cash prize and 3 months internship at the firm.

The winner emerged after a rigorous pitch process overseen by industry experts among whom were, Mrs HabibaBalogun of Habiba Balogun consulting, Mrs. Sade Onyia; a management consultant for multinational firms, Mrs. Tampiri Irimagha-Akemu, MD of Sesema PR among others.

L-R: Mrs. Tampiri Irimagha Akemu; MD Sesema PR, Edafe Onoriode; Winner of Corporate communications pitch competition, Mrs. Sade Onyia; Management consultant and Mrs. Habiba Balogun: CEO HB Consult during the grand finale of Corporate communications pitch competition in Lagos recently
Speaking at the event, the Managing Director of Sesema PR, Tampiri Irimagha-Akemu said that the competition was initiated to continue the legacy of the founder of the firm Ms. Alima Atta, a foremost PR Guru who dedicated a greater part of her professional life, grooming new entrants into the PR landscape and giving them a head start in the industry.

“We are happy that Sesema PR has marked another year delivering expert PR services. We will continue to develop programs and youth empowerment initiatives that would ensure that we help young people that are passionate about Public relations. This is in line with our CSR objectives and contribution to the growth of the PR and Communications sector and landscape.

“We are really impressed by the level of creativity and technical capabilities displayed by each of the contestants; they have made us realize we are indeed pursuing a worthy cause; that is why we have decided to extend the internship opportunity to four (4) contestants rather than just the winner”.

Applicants were required to write an essay on how ‘Public relations agencies have transformed brands in Nigeria and the key drivers that have made it possible’.Five contestants were selected from this stage and given a Public relations brief to respond to where the final winners were selected.”

OnoriodeEdafe, winner of the grand prize said that “I am really grateful to the organizers of the CCPC and Sesema Public relations for this opportunity, winning this competition was a shock to me considering the caliber of contestants I met here, but I am really happy I won. I have learnt a lot already from the pitch process, but I know that the internship opportunity would give me a huge jump in my career and I am grateful for that”.

The Corporate Communication Pitch Competition (CCPC), the first of its kind in Nigeria, is an initiative of Sesema PR and it is aimed at identifying bright communications graduates to avail them a platform to build a career in Public Relations and Digital Communications.

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