BrandArena: Excitement as ‘Share a Feeling’ Customization Booth Storms Benin

Monday 11 April 2016

Excitement as ‘Share a Feeling’ Customization Booth Storms Benin

The latest stop of the Coca-Cola ‘Share a Feeling’ campaign train was Benin City, where consumers got an opportunity to share in the fun of communicating their deepest feelings using personalized Coke cans.

The campaign train which kicked off activation from New Benin also touched down Upper Sakemba, School of Health, Dumez as well as the University of Benin where hundreds of the students including staff turned up to customize Coke cans for themselves, friends and loved ones.

Speaking on the Benin tour, the Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon said, “Like in the other cities where we have taken the campaign to, participation in the activation here in Benin is remarkable. We are happy that we are helping people communicate their feelings better, by enabling them to personalize their coke cans using their own words and choice smileys.”

Commending the campaign, Emeka Chike, a 300 level students of the university who customized a carton of Coke for his friends and family remarked, “I have been looking out for this opportunity since I heard about it. Am happy that the booth finally came down here for us to also share in the excitement.”

For her part, Mrs. Joy Ukporbar, a staff of UNIBEN who also visited the customization booth noted that the activation is refreshing as the school was just rounding off examination. “It feels good to have this to refresh us after the examinations. I can see a lot of my students excited to go home and present their loved ones with personalized coke cans. One even customized one for me. I love that the campaign encourages deep bonds among friends and loved ones,” she said.

Speaking also, Mike Efosa who runs a Saloon store ‘Mpire Saloon’ in the University remarked that the concept of the ‘Share a Coke’ campaign is exceptional and engaging. He said, “I just had my saloon customized on two Coke cans and it’s so cute to have ‘Mpire Saloon’ written on them. I will display it proudly in the Saloon.

Since it started in December, the ‘Share a Feeling’ campaign train has been going around major cities across Nigeria to give consumers opportunities to share their feelings by customizing their cans and bottles on the spot at select locations.

The ‘Share-a-Feeling’ campaign following the hugely successful ‘Share-a-Coke campaign, offers an even more personal way to make sharing even more personal, through its customization booths across the country, gives people a way to plan ahead, to use Share-a-Feeling to make their most special occasions even more special, which bringing people together like Coca-Cola always has.

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