BrandArena: Cadbury Relaunches Bournvita, Unveils World's Largest Cocoa-Beverage Inflatable Jar

Wednesday 13 April 2016

Cadbury Relaunches Bournvita, Unveils World's Largest Cocoa-Beverage Inflatable Jar

Cadbury Nigeria PLC on Tuesday announced the relaunched of its new and improved cocoa beverage drink, Bournvita. The company also set a world record by unveiling the worlds largest cocoa-beverage inflatable jar.

According to the Managing Director of Cadbury Nigeria, Mr. Roy Naman, the relaunch of Bournvita is to provide better and improved experience for its consumers. "As the needs of our consumers evolve, they trust that we would also evolve and provide them with a better and improved experience. This has been achieved by introducing the new Cadbury Bournvita with vitamins and minerals, which aims to develop both the body and mind", he said.

He stated that the new Bournvita comes with more cocoa and milk to make it more chocolaty and creamy in-line with consumers' preferences.

"The success of food industry is the consistent production of quality food that consumers can trust. We huge Cadbury Nigeria to continuously ensure that all products being produced are of good quality in line with the National Agency for Food and Drug Administration and Control (NAFDAC) rules", said Mrs. Yetunde Oni, Director General of NAFDAC. "We'll continue to give necessary support where needed".

First lady of Lagos State, Mrs. Bolanle Ambode in her remark, commended Cadbury Nigeria on consistent production of quality products for young and old consumers and for being responsible corporate citizen. "Bournvita has been with us since 1965 when Cadbury was incorporated, and has since grown to become a household name among families in Nigeria and even beyond. We all grew up loving Bournvita", she said.

For over 50 years, Cadbury Bournvita has captured the beverage market in Nigeria, becoming a household name. Following an ephemeral loss in the local beverage market, the company is positioning itself for a major comeback after passing a clear and extensive evaluation process and getting re-endorsed by the Nutrition Society of Nigeria.

The company also made history with the unveiling of a 30m tall Cadbury Bournvita inflatable jar - first of its kind in the world.

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